Often, entrepreneurs are tasked to hire search engine optimization (SEO) firms to assist in marketing their brands online. As an entrepreneur, you may have done a search on Google for the best online marketing businesses and got a dozen of them. As such, you opt to contact them starting with the one ranked at the top, as they are perceived to outperform the lowly placed firms by far. However, these businesses tend to tell the same promises, which some fulfill while others fail to honor. Although nearly all online marketing companies pledge to place their clients onto the cover page of Google, some deliver while others fail to honor their promises. For this reason, customers are challenged to figure out which online marketing enterprise best suits them.
Misconceptions About Online Marketing
To clarify misconceptions about online marketing firms, you would need to question some common assumptions concerning online marketing. Firstly, entrepreneurs tend to assume that businesses with excellent websites are better to work with, a fact that has raised mixed reactions as a beautiful looking website does not translate to a good online marketing firm. Suppose you want to create a new design for your business website, probably consider an SEO company with an excellent looking website, however, if your intention is to have top-notch SEO services, ignore much emphasis on the website’s design.
Additionally, the assumption that a given firm is ranked first does not mean it is the best within your locality. Some may show up on the first Google page not because they are the best, but perhaps for having an old domain that has been in existence for quite some time. Finally, the perception that an online marketing firm has employed thousands of people and that it makes millions in profit has nothing to do with it being the best firm. They might be skilled in forming true partnership a fact that does not translate into a successful enterprise. Therefore, the best online marketers might not be having a beautiful website or be a big one. Michael Gray said, “the time has come to ask yourselves does your blog suck…. and what are you doing to change it”
Here is an infographic that can help you understand SEO:
Things To Consider When Hiring Online Marketers
You would not hire an architect because of their looks, eloquence, or publicity. According to Forbes, these traits have little to do with the job of being an architect. Likewise, when hiring online marketers, it would be good if you look beyond the superficial.
Firstly, consider the reason for hiring a Toronto SEO Company by evaluating the job you need to be done. They might be hired for one-time market audit, ongoing marketing, or for reputation management depending on the core values of an enterprise. Moreover, consult widely, but secretly from various Toronto SEO companies that seem reasonably suitable for your business either in person or through the internet and ask for help to evaluate what need to be done in your business. Apparently, due to stiff competition, most online marketers seem to be offering free consultation services in a bid to impress and win their prospects.
Prior consultation is necessary as you will be able to assess how best the firm suits your business. After consulting, you should be able to know the available services and their correspondent prices to determine if they fit your budget. Then, unless you have limited time, repeat the same process with a few other firms to have a basis of comparison before making a final decision. However, note that advertising that you need such services work to your disadvantage because online marketers devote less effort to compete for your business as opposed to when you consult secretly.
Importantly, seek reference and conduct extensive research from the friends and relatives and on the internet to enquire essential information regarding an online marketer. The most important question you would like an online market to answer is whether they are in a position to get your work done. When you hire online marketers, you want a satisfactory experience and the only way you can achieve this is by hiring a firm that assures to do a great job like they did with their previous clients. For example, if you run a food processing company, and you decide to hire an online marketer that had worked for other businesses within the food processing industry before and had good results, you will assume that your business succeeds if you work with such a firm. Conversely, should your business need generalist online marketing such that it focuses on the issues that are beyond your industry, conduct extensive research and seek reference to know the suitable firm that suits you.
While you would expect a good online marketer to execute its strategies tactically, an outstanding one incorporates creativity in its action plan. The creativity of a firm allows you envision what a marketer is capable of delivering. Case studies and seeking references by looking at profile information would determine the firm that best fits your business. Although you would not hire someone based on their profile, it is equally important to consider such information before hiring a firm or an individual. You would also expect them to explain to you their background, experience, success and their failures, and such you will form a basis from which to choose the most suitable marketer for your business.