Using SEM to market your Toronto SEO business is a critical component to driving in large amounts of traffic, but do you know why you need SEM in addition to using SEO?
When it comes to online marketing you’re probably familiar with using keywords to get your Toronto SEO business to the top of search engines, because SEO keywords when used correctly drive in traffic through organic searches.
Similarly, you should be familiar with search engine marketing (SEM), where you use a digital marketing solution to appear in a search engine’s ad networks. Both SEO and SEM involve the use of keywords and meta tags to bring in traffic, but SEM takes it a little bit further. SEM does require an investment in the marketing platform, but it’s well worth it if you can build ad campaigns that can promote your business well beyond the lengths that your typical SEO marketing techniques can do.
Choosing The Type Of SEM Service
Each search engine service, whether its Bing or Google offers their own proprietary marketing tools, and you can choose one or more depending on which one fits your business needs. The most widely used SEM service is pay-per-click (PPC), where your Toronto SEO business is listed in a search engine ad, and you’ll be pay for the ad when a user clicks the ad to get to your company website. This method can be a highly effective method, or an expensive one if you’re not generating a lot of sales leads. One very effective method is a calling lead, a SEM technique that works especially well with mobile users when they push the button to call your company number, and you’ve created a lead when that happens. You also might be interested in video marketing or other techniques.
image source: gooogle.com key word: SEO